1. Have a Symbolic choice when it comes to runway collections, a key element in form of fabric and style. This also applies to Ready-to-wear collections, Let it be that your target audience can relate to the aesthetics of your brand.
2. Communicate your environment’s inner style through your designs and collections. It draws the indigenes towards your brand and foreigners are attracted to the fact that you communicate your societal values through fashion
3. Make your clothes affordable for your target audience. This does not mean you should downplay the worth of your designs, instead, it means that you should let your target audience see the need for any particular kind of clothing you offer them, in their wardrobe
4. Take the emotional aspect of what inspires you and inculcate it into your designs. Your buyers will trust your ability to deliver promptly.
5. Be a real designer designing for who you are designing for. Many times we enter the design world for reasons best known to us, Reality sets in when we begin to get recognized for the reason behind our joining the design aspect of Fashion.
6. Communicate the Scope behind the colours and texture of the fabric you use. There is this psychological effect it has on the buyer and onlooker.
7. Speak to your clients’ bodies through the designs you create for them, Let them put in your clothes and feel confident. Help your client build their design around what they love.
8. Let it be about your values and mind being communicated through your designs when working on a collection,
9. Make each piece a must-have for those who need it. Give them a template to put your pieces together.
10. Let your design communicate a story, put in the work to make the end look of every design brilliant. Attention to detail is key, it shows how much care is being used to make the piece.
11. With every walk and stride, make sure your design can be of attraction and inspiration to its viewers.
12. Take your target audience through the process of each step of your design as there are many experiences embedded in every piece of clothing you make. Uniquely communicate these experiences.
13. Modesty is a necessity. Originality counts too.
In light of celebrating designers and their fashion brands, Charmzavail is a womenswear brand founded by NDAME SANDRA with a zest for perfectly tailored women’s apparel. Her premium collection of clothes includes casual wear, office wear and each wear. Charmzavail recently released Her DISCOVERY COLLECTION and below is THE ADELINE SET.
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